Atithi Devo Bhava
1634 WordsMar 2nd, 20117 Pages
What is Atithi Devo Bhavah?
A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. Ministry of Tourism, Government of India has introduced “Atithi Devo Bhavah Program”- A nation wide campaign that aims at sensitising key stakeholders towards tourists, through a process of training and orientation. The endeavour is to boost tourism in India, which in turn would act as a catalyst for India’s economic growth. To launch a national level initiative that works at many levels to address all the above issues.
Atithi Devo Bhava aims at creating awareness about the effects of tourism and sensitizing people about preservation of our rich heritage & culture, cleanliness and…show more content…
The Charter of Atithi Devo Bhavah Training Program
Hygiene & Cleanliness :
Hygiene & Cleanliness shall cover the areas of product for e.g. vehicles like taxies, hotel rooms, restaurants, shops, etc., personal hygiene & cleanliness of the person providing the service and cleanliness of the monuments / places of tourist interest.
Conduct and Behavior:
The person concerned for e.g. the taxi driver / hotel employee shall behave in courteous and polite manner towards tourists.
Integrity and Honesty :
The person providing service to the foreign tourists should display honesty and integrity.
Safety and Security:
The safety and security of the tourists shall be ensured.
Components of the Atithi Devo Bhavah Program
In this we are going to train key stakeholders (of the tourism industry) in terms of changing their attitude and behaviour towards foreign tourists. The programme shall cover 4 areas:
Hygiene - This include personal hygiene of the person and also that of the product / service.
Conduct and behaviour - Politeness and basic courtesies in interacting with the foreign tourists.
Integrity - This implies that the person does not cheat the tourists and charges him a fair price for the service.
Safety and security - Person look after safety and security of the foreign tourists.
Key stakeholders being covered in the training include
Atithi Devo Bhava, an ancient line taken from the Hindu scriptures and was originally coined to depict a visiting person whose date of arrival and departure is not fixed.
‘Atithi’ originally meaning “without a fixed calendrical time”,’Devo’ meaning “God” and “Bhav” meaning Be or Is, hence signifies The Guest Is God.
Atithi Devo Bhava, it is not just a catchy line to promote tourism but is a beautiful example of a text asking us to respect our guests as God.The host-guest relationship in India is truly one of the most revered relationships. The unique practice of giving utmost importance and preferential treatment to the guests clearly explains the fact that why our country’s history has several notable examples of ‘Atithi Satkar’ meaning to welcome the guest with warmth and respect.
An integral part of the Indian culture, it says that every guest should be treated like God. No distinction should be made based on the guests’s caste, colour or creed and he/she should be showered with all love, care and affection. This unique ‘code of conduct’ laid down in the ancient Hindi scriptures named ‘Taittiriya Upanishad’ upholds our culture’s values and heritage, and ensures no guest of ours feels shortchanged. Despite high degree of cultural and geographical diversity in the country, the sentiments towards the guests stays the same throughout.
Atithi Devo Bhava, has lost its true essence and spirit over the sands of time. Today trade globalization that has helped modernize India, but in the process has also begun to erode its culture. Today where everything travels the fast lane, how much time do we devote towards our rich, age old culture? Today the simplest question that arises is, how many of us are truly aware of the term’Atithi Devo Bhava’ and its origin ? Do we truly lead our lives in this spirit? Atithi Devo Bhava, is an important part of the Indian culture which may soon be lost with time and a country with a lost culture is simply without an identity.
Are we really prepared to leave our successors with a destroyed culture, even after knowing it could be preserved.
~ The Lost Essence